What is the future path of the newspaper? (2009-6-5)
Last year, Shanghai's "Morning News" in advertising revenue, roughly 630 million or so; "Xinmin Evening News" about 360 million yuan in advertising revenue. "Morning News" last year's profit of 2.7 billion yuan, "Xinmin Evening News" Basic can only break even. Printing and distribution costs, advertising was poached network, coupled with changes in reading habits, the [...]